SUMMARY: The owners of 3Forty wanted to convert their mid-century modern building, built in 1960, from an office building into upscale short-term rentals. Aiming for a clientele of jockeys, horse owners and enthusiasts, and visitors to Lexington, 3Forty embodies the spirit of southern hospitality with rustic subtlety. The building is situated in the heart of downtown, a walkable distance from countless restaurants, watering holes, and Rupp Arena—an important feature to the owners who encourage guests to explore on foot.
3Forty features six suites, featuring either one or two bedrooms, centered on an open plan kitchen and living room, creating an ideal entertaining environment that encourages socialization. Wood flooring is locally sourced from tobacco barns and horse fence planking, bringing an unreplicable genuine charm and warmth to the space. In the corridors, blackened wood much like charred oak barrels hearkens back to the story of bourbon in the Bluegrass. All of the photography adorning the walls is licensed by Keeneland’s photographer and can only be seen at 3Forty. The photos feature the epitome of the Kentucky landscape with rolling hills, pastures, horse culture, and racing scenes.