Bulleit Visitor Center

LOCATION: Shelbyville, Kentucky

SIZE: 9,000 SQ FT

FEATURES: Visitor center, tasting rooms, auditorium, retail outlet

CLIENT: Bulleit Distilling Co. / Diageo Americas

TYPE: New Construction

SUMMARY: EOP's design for the Bulleit Visitor Center features a 9,000-square-foot building that is the new home of Bulleit bourbon. The attraction tells the history and heritage of the brand with a tour showcasing modern whiskey making that highlights the environmentally friendly footprint. Multiple, large tasting rooms conclude the tour with samplings of products in a unique sensory experience that includes fragrances, color-changing lighting and sounds sponsored by Sonos. A large retail outlet with an oversize window looks out onto expansive farm views. The center expects to attract around 100,000 visitors in 2019, three-fourths from out of state. That number is predicted to more than double by 2023.